By Natalie Magee Hosting a virtual event and seeking ways to deliver the best possible experience for your audience and collaborating partners? We have put together our top tips for virtual event facilitation from our experience delivering over 100 online events in the WFP Innovation Community. 1. Designing a great event Before designing any event…

In the early days of internet marketing, having a basic download was enough to capture leads for a product or service. Today, the internet is far too noisy for that and for branded virtual events. Today, these relationships require trust. It’s hard to capture leads now without offering something valuable…

It is hard to overlook the boom of virtual events in 2020 and 2021. In fact, research confirms that the live streaming events market size will grow to $184 billion by 2027 — meaning there are a lot of businesses that want to monetize virtual events. This means that virtual…

Design your experience in a way that encourages organic networking. At PCMA Convening Leaders 2021 — PCMA’s annual conference that took place recently, we built in networking opportunities in the online program including Conversation Starters around different topics, a ‘Battle of the DJs’ event as well as a Jeopardy night…

Commit to being an early adapter: As we’ve seen this year, the event industry has been defined by how well companies can adapt to the new normal. As everyone is looking forward to 2021, the event industry has been changed forever. Event organizers need to be open-minded and embrace the…

Look for Ways to Improve: Always ask for feedback and pay attention to what your audience wants next! Although Live Rooms has been successful on the platform, our team is constantly looking for ways to do better for our users. …

Virtual events provide new opportunities for businesses to engage with customers, partners, and industry specialists, requiring fewer resources whilst hosting a space to network and learn from each other. As online conferencing software improves and becomes more common, businesses have gained confidence in planning virtual events. …

By Julie van der Weele Rather listen? Foleon · How To Grab Virtual Event Attendees Attention With Marketing Collateral Remember those halcyon days where you could just rock up at an event, grab your first of 20 free coffees for the day, run into random old acquaintances, ex-employers, or colleagues from way…

Ask your audience what they want to see: I can’t stress this point enough. Don’t assume you know what your audience wants to hear or learn about — ask them. …

+ Bonus Marketing Tips As digital marketing has become a key component in almost any organization, marketing teams are constantly evaluating the tools they are using. It seems almost daily a new platform is being released, requiring new integrations and enhanced workflows. What fewer marketing teams focused on was Martech’s long lost cousin —…

Remember the Soylent Green rule when it comes to meetings: “It’s made of people!” — When’s the last time you had a meeting where you didn’t hear the phrase “You’re on mute”? The pandemic has brought us kicking and screaming into the frustrating reality of webcam lighting and technical difficulties. Virtual meetings and events used to be a seductive dream of accessibility and convenience for…

By Julie van der Weele Remember those halcyon days where you could just rock up at an event, grab your first of 20 free coffees for the day, run into random old acquaintances, ex-employers, or colleagues from way back and cruise around between workshops, seminars, and 1–1s at your leisure? …

Access expert insights on demand with this comprehensive guide to Innovation Bay’s virtual events. — At the start of 2020, Innovation Bay had grand plans for a year full of exciting retreats, community breakfasts, founder dinners, pitch events, community coffee programs and lots more engaging, interactive in-person events. …

Today, more than 60% of marketers run interactive virtual events to keep their audience engaged. What’s more, is that the global market size of virtual events is more than around $78 billion. The virtual event market will continue to grow at 23.2% CAGR until 2027. More and more organizations are…

Today, we announced that we came out of private Beta, making our platform available to the general public. Konf is focused especially on networking and driving new connections between attendees at virtual events. — Events and conferences aren’t simply about watching someone speak on-stage. It’s about the connections we make with other humans, bonding over a shared goal or topic. Konf is a serendipity engine — bringing people together through technology. …

One of my favorite analogies to describe great digital experiences involves the movie The Matrix. (Don’t worry, I mean the awesome first one, not the so-so second or let’s-pretend-they-didn’t-try-that third.) Throughout the film, the protagonist Neo (Keanu Reeves) gets pushed and prodded to do great things by his mentor and…

Put Your Attendees First — You need to truly understand the “why” behind your event, write it down, and also ask yourself why your attendees’ goals are, by figuring out the “why” behind their motivation to attend. There may be a lot of overlap between your goals and theirs, so…

Virtual Event producers tend to get caught up in things like technology and speakers and getting attendees to sign-up… So much so that they tend to forget about the piece that brings everything together and no it’s not the theme or the branding. Not only does this role keep a…

When the medium changes, the psychology changes. The failure to grapple with that is what causes so many brands producing content to ring hollow: they make a great thing over here (say, an article), but then they simply copy and paste pieces or a link over there, and there, and…